![]() From here, you should be able to establish the correct dimensions of your layout and the basis of your grid.Ī grid will help you position your elements based on a sequenced number of columns and rows. ![]() As a designer, it is your job to make sure these two components work together in harmony and that your message is understood.Īt this point, the format that will work best with your visual direction, concept, and established hierarchy should be starting to solidify. Structuring the text and imagery of your layout with this hierarchy in mind will provide you with the necessary parameters when considering format, grid, and alignment.ĭesign should never dictate the text elements, and vice-versa. For this reason, your layout design must always communicate the most important message first. It’s often said within the advertising industry that consumers decide if they’re interested in a product within three seconds of viewing of an ad. It is up to you to determine the best way to communicate your message to your audience. For example, are you designing a layout for a medical brochure for a hospital or the album insert for a punk band?ĭifferent projects require wildly different approaches. The most important step in layout design is deciding on your design concept.Īfter reviewing your content, ask yourself the following questions:Īfter answering these questions, consider any additional parameters and whether or not you think your content is best communicated through traditional or non-traditional methods. If you don’t have a mood board that feels relevant to your current project, make a new one and take the time to understand the historical relevance of the direction. When starting a new project, refer back to mood boards you’ve created and images you’ve saved over time. The popular minimalist style of web design, for example, is an evolution of the aesthetic popularized by the early 20th-century German art and design movement known as Bauhaus.ĭrawing upon your own education and paying attention to what speaks to you personally will help you develop a unique, but relevant, voice that will allow you to reference (without ripping off) the work you admire most. Never stop researching and learning about different styles, movements, and aesthetics-historical and contemporary. Our hope is that these layout design tips will give you the necessary foundation to develop your own process and make your layouts more successful.īefore you begin a creative project, it’s important to understand your place in the larger history of art and design. ![]() In order to understand the different effects of various layouts, it’s vital to be familiar with the universal principles of design, as well as your own personal philosophy surrounding it. Media such as books, websites, advertisements, and museum walls all use layout in different forms. When these elements are combined effectively, the memorability of your content, its visual impact, and the viewer’s experience will be heightened exponentially. If you are new to design, it’s a good idea to start with the basics.Ī layout is the way in which text and images are arranged. ![]()
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